He is inspired by the movements of minimalism and purism. Basically, his approach to designing differs from the others. He adopts a systematic and practical learning & teaching method that consists not only the sense of aesthetics, but also functionality.

He emphasizes that even though the major objective of the typography is communication, the aesthetics should not be ignored. In his works, he brings out his respect to the understanding of previous period designs with the dynamics of the digital era. He never sees himself in amusive designs. He acts with the principle of “Less is more” mentality in all fields of designing including the graphic design.